The Subscription Trap
We were bleeding money on AI tools. $20 here, $30 there. Tools we forgot to cancel. Tools that didn't integrate. Tools that promised the world and delivered disappointment.
Hidden Costs Piling Up
$200+/month in AI subscriptions. Tools we used once and forgot. No clear ROI. Just a growing credit card bill and decision fatigue.
Hours of Research
Every tool purchase meant 3+ hours of research. Reviews felt fake. Comparison sites were outdated. We needed trustworthy guidance.
The Lightbulb Moment
What if we built a directory that actually helps founders make smart decisions? Transparent pricing. Honest reviews. Tools organized by real business needs.